About the house

An experience house, not an event vendor.

We are Iraq's leading fully integrated experience management entity adhering to international standards. With every new project, we aim to create an unforgettable experience for our clients and everyone involved.

Mission

To design and deliver pioneering live experiences that uphold the highest standards of discipline and excellence — from the first creative brief to the final exit.

Vision

To be the premier regional reference for disciplined creative execution — the trusted house that governments and global brands call upon when the outcome cannot be left to chance.

Model on the Baghdad Runway before a full house
Baghdad Runway
Elie Saab showcase staged by Nofakha
Elie Saab
Wael Jassar performing live in Baghdad on a Nofakha-built stage
Wael Jassar, live in Baghdad
The Promise

"Controlled excellence, delivered every time. No surprises. No shortcuts. No excuses."

Origin

From a spark of passion in 2014.

Our story didn't begin in luxurious corporate offices or through massive investment funds. The initial spark was lit in 2014 from a place of pure, distinct passion: a small team of just five people, led by Mr. Mohanad Jabbar, driven by raw ambition and navigating the market with simple tools to design "balloon decor" — the very niche that inspired our name, "Nofakha".

From those very first moments, the team viewed balloons and colors as a craft and an art, rather than just a fleeting service. With every small project, a fundamental question grew within them: Why do major corporations and official entities in Iraq rely on external agencies when they demand excellence? From that question, passion evolved into a responsibility. In 2017, the team took the bold step of officially establishing Nofakha as a fully integrated event management powerhouse, driven by a single objective: proving that world-class experiences and international conferences could be conceptualized, designed, and executed locally on Iraqi ground.

The path was not easy, but the entire industry ecosystem began to shift with them. Nofakha did not just stop at executing events; it took upon itself the responsibility of elevating the event management sector across Iraq. We have proudly onboarded and mentored over 200 young local talents who have become industry leaders today, while actively guiding and developing local suppliers to raise their operational standards, transforming them into high-quality competitors.

Today, that small team once specializing in balloons has evolved into a robust corporate structure with an operational footprint spanning across 11 Iraqi governorates. Standing tall as a trusted gateway, Nofakha has successfully facilitated the entry and expansion of more than 15 global corporations into the Iraqi market, firmly establishing itself as the ultimate "House of Experience" — where success is never left to coincidence.

Fireworks and searchlights over the IQ Awards gala stage, Baghdad
IQ Awards gala — Baghdad
350+
Events Managed

Across government, corporate, and culture.

150K+
Total Attendees

In rooms that held their composure.

10+
Years of Experience

Continuous operation since 2014.

150+
Corporate Clients & Partners

Government, enterprise, and international brands.

90%
Client Satisfaction Rate

Measured, never claimed.

1000+
Freelance Project Crew

Specialists deployed across eleven governorates.

Core Values

Five disciplines. One standard.

/ 01

Mastery

We treat the work as a craft and an art, not just a service, and we always hire the right specialist for the specific discipline.

/ 02

Discipline

Standards are fiercely protected in every decision we make, giving us the courage to say no to projects that fall short of our benchmark.

/ 03

Imagination

Creative problem-solving is the starting point of every engagement, ensuring we always steer away from repetitive ideas.

/ 04

Trust

Our clients' reputations sit entirely inside our process; we over-prepare and over-document so nothing is left to chance.

/ 05

Leadership

We don't follow industry standards — we set them, actively sharing what we learn to raise the expectations of our entire market.

Oud orchestra under theatrical light at the hologram concertThe Hologram Concert — Baghdad
The Team

The people behind the room.

Mohanad Jabbar leads the house. A wider team of specialists scales to brief.

Mohanad Jabbar

Mohanad Jabbar

Chief Creative Officer

Founded the practice in 2014. Sets the creative direction across every discipline and signs off on the standard for every production.

Production Director

Production Director

Head of Production & Logistics

Runs the operational backbone — supply chains across eleven governorates, technical builds, and on-site crew coordination.

Creative Director

Creative Director

Head of Experience Design

Translates the brief into concept, narrative, and run-of-show. Holds the room's voice from concept board to opening cue.

Technical Director

Technical Director

Head of Scenography & Stage

Engineers the venue — bespoke stage builds, lighting matrices, and structural scenography. Treats every empty room as a canvas.

Head of Protocol

Head of Protocol

Diplomatic & VIP Liaison

Owns the protocol — seating, ushering, and the choreography that keeps composed rooms composed.

Head of Content

Head of Content

Film, Photography & Broadcast

Leads the content and coverage team — cinematic capture, broadcast integration, and the post-event narrative roll-out.

Team list pending — client to supply the full roster via the project Google Sheet, including Arabic names, roles, and cleared portraits.

Clients

Trusted across government, corporate, and culture.

A selection of the institutions and brands we have delivered for. Full list pending from the client project sheet.

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Tell us what cannot go wrong.

Send us the brief. Our strategists will begin analysing it within one working day.

Our capabilities