Insights

Notes from the room.

Case studies, opinion, and announcements from the House of Experience. Drawn from the productions we've delivered and the standards we hold them to.

How Korek Telecom Made History by Bringing Roberto Carlos and Patrick Kluivert to Iraq
Case Study·1 June 2026·3 min read

How Korek Telecom Made History by Bringing Roberto Carlos and Patrick Kluivert to Iraq

A groundbreaking 20-day sports marketing campaign that united global football legends with Iraq's golden generation, capturing national, regional, and global headlines.

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When Van Gogh Roamed the Streets of Baghdad: Inside the Teaser Campaign That Broke 150M+ Views
Case Study·21 September 2025

When Van Gogh Roamed the Streets of Baghdad: Inside the Teaser Campaign That Broke 150M+ Views

How Nofakha Events Management leveraged "Shadow Marketing" to turn a classical art icon into Iraq's biggest viral trend, launching the Murano luxury residential project with over 150 million views.

Bring the Past to Light: Inside Iraq’s First-Ever Hologram Concert Reviving Legend Nazem Al-Ghazali
Case Study·15 February 2023

Bring the Past to Light: Inside Iraq’s First-Ever Hologram Concert Reviving Legend Nazem Al-Ghazali

How a visionary blend of 3D technology, comprehensive event experience design, and orchestral mastery sold out Baghdad’s National Theater in hours.

Baghdad Runway 2022: Inside the 100% Iraqi-Managed Movement That Transformed the Nation’s Creative Economy
Case Study·15 June 2022

Baghdad Runway 2022: Inside the 100% Iraqi-Managed Movement That Transformed the Nation’s Creative Economy

A historic cultural milestone uniting over 20 female designers, premium luxury partners, and an elite crowd of 500+ enthusiasts to establish the blueprint for modern Iraqi fashion.

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