Careem launched the "Careem Ramadani Festival," a vibrant and distinctive community event held at the iconic Abu Nuwas Gardens in Baghdad, spanning three consecutive days. The festival primarily aimed to strengthen Careem's brand presence as an integral part of the Iraqi community and to deepen its connection with users, while creating a welcoming space for Baghdadis to celebrate the holy month together. Characterized by its warm, traditional, yet modern atmosphere, the event featured a rich blend of entertainment, interactive activities, and traditional Ramadan seating areas. This diverse program successfully attracted a massive turnout of over 10,000 visitors, mainly consisting of families and youth from Baghdad. To ensure the smooth operation and flawless execution of this large-scale festival, it was managed and run by a highly professional team of 150 members, receiving extensive media coverage from prominent local TV channels and top Iraqi content creators.
What it took to deliver.
From the room.
