A dynamic and interactive Test Drive activation for the leading Chinese automotive brand, Chery, was successfully held over a span of 3 consecutive days at the campus of Al-Bayan University in Baghdad. The event generated an enthusiastic, high-energy atmosphere, drawing massive engagement from the academic community, students, and automotive fans who enjoyed the exclusive opportunity to experience the performance and cutting-edge technology of Chery's latest vehicle lineup first-hand.
The entire 3-day activation was meticulously organized and managed to premium corporate standards. This involved custom-designing and securing the test drive tracks and outdoor vehicle display zones within the university campus to perfectly align with Chery’s modern brand identity. Furthermore, advanced audio-visual systems, informational booths, and digital registration setups were flawlessly deployed, while implementing strict logistical safety protocols for all participants. This structured planning resulted in a highly successful, error-free event that successfully boosted brand awareness and provided a rewarding experiential engagement for youth and prospective buyers in Iraq.
What it took to deliver.
From the room.
