Nofakha designed and managed the "Legends in Iraq" event, the largest and most high-profile sports event in the country’s history, organized for Korek Telecom. The mega-event featured the historic hosting of global football legends Roberto Carlos and Patrick Kluivert, alongside a distinguished group of Iraqi football stars. The itinerary was highly coordinated and multi-faceted; beginning with an exclusive tour for the legends in the city of Erbil, followed by a high-level official press conference held at Korek’s headquarters under massive local and international media coverage. The event also integrated unique fan-engagement experiences, including the management of exclusive tickets for fans to play PlayStation matches against the legends, alongside the organization and ticketing for the highly anticipated "Legends Match."
To ensure maximum public engagement and reach, a massive marketing and promotional campaign was launched simultaneously across 11 Iraqi governorates. This comprehensive campaign utilized extensive outdoor billboards, in-store branding across major hypermarkets, and mobile advertising on public transportation. This meticulous logistical planning and grand-scale execution resulted in an extraordinary, flawless event that generated unprecedented public interaction and media buzz, strongly solidifying Korek's position as a premier supporter of sports and youth in Iraq.
What it took to deliver.
From the room.
