ClientMG Motor Iraq
Year2025
IndustryAutomotive
TypeProduct Launch / Luxury Reveal
LocationErbil
Attendance400
The brief
The official launch and reveal ceremony for the all-new flagship SUV, MG RX9, in Erbil was delivered through complete spatial design, technical production, and event management for MG Motor. Attended by automotive dealers, business executives, and digital influencers, the operational scope involved creating a premium, high-end environment highlighting the vehicle's luxury and power, fabricating a custom mechanical unveiling platform, deploying cutting-edge LED display screens, programming dramatic ambient lighting, and managing premium red-carpet arrival and hospitality protocols.
Disciplines on this brief
What it took to deliver.
Gallery
From the room.
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