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Brand Launches·Product Launch / Vehicle Reveal·2024

MG Whale Launch Event

For MG Motor Iraq.

ClientMG Motor Iraq
Year2024
IndustryAutomotive
TypeProduct Launch / Vehicle Reveal
LocationErbil
Attendance400
The brief

Our company managed the full spatial design, technical production, and execution for the grand launch of the MG Whale British car in Erbil, attended by 400 premium guests. The event's creative concept and spatial styling were inspired by the "Blue Whale" theme. The technical scope involved constructing a dedicated vehicle unveiling platform, designing an immersive marine-blue environment, programming dramatic 3D lighting and ambient soundscapes to match the theme, and managing guest logistics and red-carpet flow.

Gallery

From the room.

Coverage

On the record.

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