ClientMG Motor Iraq
Year2024
IndustryAutomotive
TypeProduct Launch / Vehicle Reveal
LocationBaghdad
Attendance400
The brief
The official launch and reveal ceremony for the all-new MG7 in Baghdad was delivered through complete spatial design, technical production, and event management for MG Motor. Attended by automotive experts, business leaders, and digital influencers, the operational scope involved creating a luxury environment that reflects the car's sleek and sporty DNA, fabricating a dedicated mechanical unveiling platform, deploying advanced LED display screens, programming dramatic ambient lighting and soundscapes, and managing premium red-carpet arrival protocols.
Disciplines on this brief
What it took to deliver.
Gallery
From the room.
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