RANI Brand Activation Campaign

A multi-city, interactive brand activation campaign was designed, fabricated, and managed for Rani Refreshments, running concurrently across three major governorates: Baghdad, Erbil, and Basra. The technical and operational scope involved constructing custom experiential pop-up booths in high-traffic commercial hubs and malls, deploying full visual branding, installing dynamic lighting and sound systems, and managing field promotional teams alongside crowd-engaging activities to boost brand loyalty and product trial.