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Brand Launches·Public Brand Activation·2022

UNICEF World Children's Day Activation

For UNICEF.

ClientUNICEF
Year2022
IndustryNGO & Humanitarian
TypePublic Brand Activation
LocationBaghdad
Attendance0
The brief

UNICEF launched a powerful and historic brand activation for World Children's Day, illuminating the iconic Liberation (Al-Tahrir) Monument in the heart of Baghdad in the organization's signature blue. The technical production involved precision architectural lighting engineering of the historic monument and coordinating the visual public-awareness campaign, managed under strict logistical and safety protocols in Baghdad's central plaza.

Disciplines on this brief

What it took to deliver.

Production & Integrated Logistics
Gallery

From the room.

Coverage

On the record.

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